If you have to ask...you can't afford it!

Last post, we discussed the lack of a quality sales experience. Let's take a look at the next one.

2) Lack of affordability

The articles below discuss some of the contributing factors toward the financial woes of the Big Three. After reading these articles, you'll see what I mean about "lack of affordability". It's not about a big rebate at the dealership. No, I'm talking about inherent costs - manufacturing, health care, labor (unions), advertising, etc. The Big Three MUST reduce the costs of building its products - increase affordability. When they start making cars affordable, they will start to thrive in the marketplace.

Check out these articles on some of the financial problems infesting the Big Three. Perhaps it is time for a new solution? This just in...the current approach is NOT working!

Ford

GM

Chrysler