Insulting commercials...it's in the genes...

Even back in the day, Dodge and Chrysler were showering Americans with absolutely insulting commercials. They were playing on consumers' desire for affordable luxury...which they didn't provide any way. So here's an old classic "Cordoba" ad and a couple modern "Hemi" ads with some commentary...

Corinthian leather? There was no such thing.

Here we are led to believe that a puny little parachute would prevent a vintage rail dragster from accelerating...man, why don't you just advertise, "Yur stoopid, bye a Doj!"

Here we see the first "Hemi" commercial. But astute Mopar fans will notice that the car the new Hemi is supposed to beat up on is - tada - another Dodge -as in a Demon (or Plymouth Duster). Wait a minute. Why not a Camaro or Mustang or Toyota? Why bash your own brand by putting your own classic muscle car in there driven by two seemingly dim-witted individuals?

I'm almost certain the ad-hack that dreamed that one up drives an import car, has never turned a wrench in his/her life, and couldn't tell you the difference between a 1969 Hemi and a 2009 Hemi. Another interesting fact. I don't care if the Dodge Ram has 2 Hemis - it's not smoking a classic muscle car while pulling a 2-ton Charger on a trailer. The Slant-6 engines they put in those old cars were pretty stout pieces. Once again, we are led to believe it's sooooo powerful.